Flexjet introduces campaign to highlight ‘extraordinary’ pilots and passengers

Flexjet LLC today launched a new, multichannel brand campaign that highlights Flexjet’s impressive pilots and the extraordinary people they fly.

The television commercials and print and digital ads also nod to one of the benefits of flying with the Red Label by Flexjet program – flight crews dedicated to a single aircraft – which allows the crews and the passengers to get to know one another’s life stories.

“Through this campaign, we will offer an inside look at the Flexjet experience from two very distinct points of view – those of flight crews and of their passengers,” said Flexjet Chief Executive Officer Michael Silvestro.

“Having spent quite a bit of quality time with both groups, I can say I share that mutual admiration for both the pilots and the Owners.”

“Telling the fractional jet ownership story through the eyes of the pilot and passenger is an innovation never before attempted in our industry,” said Flexjet Vice President of Global Marketing Christopher Bero.

“We crafted this narrative with such breadth and depth that we can engage our audience over a longer time frame than a traditional advertising campaign.”