Vista announced its 2026 commitment and expansion plans for Asia, along with the outstanding demand for flying solutions through its leading brands VistaJet and XO in the Asia Pacific region during the first half of 2025.
Building excellence in Asia’s evolving aviation landscape
Demand for private flying across Asia Pacific has increased in the first six months of the year, with the company achieving a 26% year-on-year increase in its Program subscription membership in the region.
Hong Kong and Singapore remain top destinations in Asia, serving as the main international gateways for North Asia and Southeast Asia respectively, while Kuala Lumpur and Tokyo continue to be popular for both business and leisure travel.
Ian Moore, Chief Commercial Officer at Vista says: “One of the key drivers behind the strong demand is that these cities cater to both business and leisure travel. They are not only major commercial hubs in Asia, but also highly popular tourist destinations.
“We are seeing a clear trend among entrepreneurs and senior executives toward ‘bleisure travel’, combining work commitments with vacation time. Particularly with high net-worth individuals, the line between business and private time is increasingly blurred, as they often travel with family members.”
XO, Vista’s digital marketplace offers flexible, on demand jet access
XO is a global private aviation network, providing flexible, efficient and immediate access to more than 2,000 aircraft around the world. It secures the right aircraft for every private flight across all cabin classes — from short domestic hops to international, multi-leg itineraries.
While North America remains the leading market for the brand, international flights booked with XO surged nearly 40% in 2024. This remarkable growth highlights the increasing demand for transparent, flexible private aviation solutions in both emerging and established markets.
Crystal Wong, President — Asia Pacific at Vista shares: “We are seeing increasing demand from clients in Asia who are seeking flexible and instant flight solutions. Through the XO mobile application, Asian clients may book and confirm their flights with real-time pricing. It is the simplest and most flexible way to begin flying privately.”
Ian Moore, Chief Commercial Officer of Vista concludes: “With XO now in Asia, our clients enjoy the best of both worlds through Vista’s global infrastructure, from on demand flights with instant booking through the XO marketplace to a guaranteed flight solution that replicates an aircraft ownership experience with VistaJet.
“We deliver seamless travel that combines international reach, domestic flexibility and bespoke lifestyle experiences,”