A private aviation start-up has significantly expanded its aircraft order with Bombardier, as it seeks to accelerate growth ahead of its planned launch.
Bond said its agreement with the aircraft maker is now valued at up to $5bn (£4bn), following increased demand for its fractional ownership model.
Expansion follows strong early demand
The company first announced its plans at the NBAA Business Aviation Convention & Exhibition 2025, outlining a fleet of 50 Bombardier Global and Challenger jets under a firm order worth $1.7bn, alongside options for up to 70 additional aircraft.
It has now expanded that commitment after reporting “oversubscription” within its first three months of operation.
The updated deal includes additional firm orders for four Global jets, alongside the conversion of 24 existing options into orders for the long-range Global 8000 aircraft, with flexibility to switch to the Global 6500.
Plans to accelerate deliveries
Bond said it aims to bring forward aircraft deliveries into 2027 to meet customer demand, as it prepares to launch operations in early that year.
The company did not provide detailed timelines but confirmed that the accelerated schedule reflects strong interest from prospective members.
Backed by major investors
The start-up is supported by investors, including KKR, which has increased its credit facility to $290m to support expansion.
Bond has also raised $150m in equity through its founding membership programme, where customers invest directly in the company.
Targeting premium segment of market
Bond plans to differentiate itself in the fractional ownership sector by focusing on high-end, long-range aircraft and a more exclusive model.
This includes fewer owners per aircraft, a members-only fleet, dedicated cabin crew on every flight and premium interior configurations.
Founder Bill Papariella said early demand highlighted a gap in the market for more personalised, high-end private aviation services.
Industry analysts say the move reflects continued strength at the premium end of the business aviation market, even as operators adapt to changing customer expectations and competitive pressures.