Summer 2023

Worth a Thousand Words


Helmut Harringer is marking the tenth anniversary of JetPano, his specialist aviation photography company

Austrian photographer Helmut Harringer founded in 2008. JetPano emerged out of that initial company in 2013, taking its first job that May. “I photographed a Legacy 600 for AirX in Basel,” Harringer recalls. “AeroVisto is now refurbishing that same aircraft and I’m photographing it again in May, which will make for a nice tenth anniversary.”

Harringer launched JetPano as a standalone aircraft-only photography brand in 2016 and has now photographed more than 200 aircraft for 24 clients. His expertise behind the camera, whether shooting stills or video, extends from cabin and cockpit to atmospheric exteriors and air-to-air missions.

Embraer holds an important place in JetPano’s customer list and Harringer is especially proud of photographing the company’s historic demonstrator fleet of Phenom 100 and 300, Legacy 450 and 500, and Lineage 1000E in cooperation with Atlas Air Service. He also created the Praetor 600 press images for NBAA-BACE in 2018.

There is an adage that says that a picture speaks a thousand words. This selection of Harringer’s work proves that point, albeit reinforced by a few words from his clients.

“Helmut has been our preferred photographer since 2018. We use his professional services for our charter fleet and our sales inventory. The quality of his work and his reliability, combined with short-notice availability and state-of-the-art equipment, make him a high-value asset for our sales and marketing department”
Michael Axtmann, Commercial Director, FAI rent-a-jet

“When it comes to shooting completed projects, Helmut Harringer has been our first choice for a long time now. We appreciate his flexibility and highly professional work, and he always looks for new ways to set our work in the best light. In recent years we’ve shown customers worldwide that at AeroVisto we combine the very best interior skills with lots of passion, and that message has been delivered in part thanks to Helmut’s great photographs and videos”
Carsten Matthiesen, CEO, AeroVisto Group

“As an agency, we love working with Helmut Harringer when we have aviation company marketing assignments. We sleep well knowing Helmut is assigned to a shoot, because we know we’ll get footage we can work with and sharp, perfectly lit and post-processed photographs that make it easy for us to complete a project. Helmut is very responsive to our special requests and when he is on location in an airplane he thinks along with us, providing us with wonderfully effective material”
Martin Waletzko, Managing Director, WEYOU