Two of private aviation’s fastest-growing operators, Fly Alliance and Thrive Aviation, have joined forces to launch a premium jet card aimed squarely at challenging the industry’s top-tier membership programmes.
The new Citation Reserve Jet Card offers guaranteed aircraft availability, cutting-edge equipment, and personalised service, positioning it as a standout option for high-end travellers seeking flexibility, reliability, and a personal touch.
Christopher Tasca, president and co-founder of Fly Alliance said: “This isn’t just another Jet Card – it’s a leadership-driven product, for those who want a personal relationship with the people behind the planes. It’s the best alternative option available.”
Curtis Edenfield, CEO of Thrive Aviation, echoed the sentiment, saying: “Thrive Aviation and Fly Alliance represent two of the most powerful brands in private aviation today.
“This Jet Card isn’t just a reflection of aligned values—it’s a bold statement about the future of Jet Card memberships and strategic partnerships in the industry.”
Key features of the Citation Reserve Jet Card include:
-
Guaranteed availability with just 8 hours’ notice
-
Transparent, fixed hourly rates on sought-after Citation jets, including the XLS Gen 2, Latitude, Sovereign+, and Longitude
-
Access to brand-new, operator-owned aircraft
-
Direct contact with company leadership, replacing traditional call centre models
-
No hidden surcharges or complex fee structures
Unlike many offerings in the market, the Citation Reserve Jet Card is backed by actual operators—not brokers—ensuring consistent service, aircraft quality, and operational control.
Both companies say the partnership enables a seamless inventory network across their fleets, with a commitment to honour availability even in tight capacity periods, promising upgrades at no extra cost when necessary.
The programme signals a growing shift in private aviation toward highly tailored, service-first solutions, as affluent travellers demand more personalised and dependable experiences.