Farnborough Airport has today announced the return of world-renowned yacht brokerage company Edmiston as its brand partner, alongside the continuation of its partnership with Lugano in a move to enhance the passenger experience.
Over the next 12 months, passengers at Farnborough will experience a seamless blend of elegance and innovation, the airport said, thanks to its partnerships with the two brands.
From reimagined lounges to bespoke branding, these collaborations are designed to “elevate every stage of the customer journey”.
Farnborough Airport CEO Simon Geere said: “We are delighted to renew our partnerships with Edmiston and Lugano, showcasing our commitment to delivering a world-class service.
“Together, we share a vision for creating unique and premium experiences, ensuring every guest enjoys an unrivalled journey from the moment they arrive at Farnborough Airport.”
After a successful two-year partnership that began in 2022, Edmiston is returning to Farnborough Airport with a reimagined presence that underscores its commitment to providing exceptional service and design, the airport said.
The new partnership will see Edmiston branding featured prominently throughout the airport, including the exclusive redesign of a premium passenger lounge and external signage.
The lounge, reflecting Edmiston’s luxurious aesthetic, will offer a bespoke experience that immerses guests in the brand’s lifestyle through curated décor, artwork and yacht models.
The partnership also includes a two-sided wrap of the airport’s radar tower – the largest airside advertisement site at any UK airport – featuring Edmiston’s creative artwork.
Edmiston CEO Jamie Edmiston added: “We are pleased to continue our partnership with Farnborough Airport, an ideal platform to engage with our clients at the start of their journey.
“Both Edmiston and Farnborough are leaders in delivering exceptional service, and this collaboration allows us to connect with our audience in a sophisticated and impactful way.
“The Edmiston brand represents the pinnacle of luxury, and this partnership is an opportunity to showcase that lifestyle to a global audience.”
Lugano, which first partnered with the airport last year, will continue its collaboration with a refreshed focus.
The brand’s refined presence includes branding a newly designed lounge and a dedicated feature wall in the security screening area, ensuring a seamless blend of elegance and sophistication at every touchpoint, Farnborough said.
The renewed partnership will allow guests to enjoy a serene and opulent experience as they move through the terminal.
Idit Ferder, chief operating officer and co-founder of Lugano, said: “We are happy to continue our partnership with Farnborough Airport, offering their travellers a welcoming experience at the Lugano lounge.
“Designed with the essence of our salons in mind, the lounge provides a peaceful retreat for visitors to unwind during their travels.
“Should their trip bring them to London, we look forward to welcoming them at the Lugano salon in Mayfair.”