Singapore Airlines Appoints New General Manager
Jan 15, 2013 12:00 am
Singapore Airlines is pleased to announce the appointment of Mr Wilson Yong as General Manager for the United Kingdom and Ireland. Mr Yong replaces Mr Phee Teik Yeoh who has been posted back to Head Office in Singapore, having previously held the position since May 2010.
Mr Yong will be based at the Singapore Airlines London office in Chiswick and brings with him a wealth of valuable aviation and management experience from his previous Singapore Airlines posts. He arrives from Seoul, where he spent two years fulfilling a similar role as Singapore Airlines’ General Manger Korea.
Originally from Malaysia, Mr Yong joined Singapore Airlines over a decade ago, in June 2001 and has since held a variety of roles, based both in the company’s Singapore Head Office and overseas. Prior to Korea, Mr Yong was State Manager in Chubu, Nagoya, Japan and has also spent time in Passenger Sales, Company Planning and the Commercial Technology Divisions.
Mr Yong’s arrival in London represents his second period in the UK for Singapore Airlines, having previously spent two years as Regional Marketing Manager Europe, where he was responsible for overseeing the marketing activities of all European stations; including the UK. Prior to this, Mr Yong spent further time in the UK whilst gaining an Accounting & Financial Management Degree from the University of Sheffield.
Having taken up his latest UK posting on 24 December, Mr Yong’s new position sees him assume strategic leadership across all operations within the UK and Ireland. Responsibilities include overseeing all Sales, Marketing, PR, Finance, Reservations & Ticketing and HR activities, plus of course the airline’s airport operations at both London Heathrow and Manchester. In addition, the role oversees activities in both Cyprus and Israel; countries to which Singapore Airlines does not offer direct flights but where it works with partners and local General Sales Agencies (GSAs) to connect customers onto the array of services which make up its European network.
The UK team comprises over 100 employees, of which seven report directly to the General Manager role, while Mr Yong will himself report to Regional Vice President Europe, Mr Paul Tan.
Mr Tan, Regional Vice President Europe, commented: “The UK will always be a key market for Singapore Airlines and in Mr Yong it is great to be welcoming a General Manager UK & Ireland who has prior familiarity and experience. Having worked with Mr Yong during his previous role in London, I am confident that his leadership will result in a very successful period for our operations here, building on the great work of his predecessor, Mr Yeoh.”
Mr Yong added: “I am delighted to have returned to the UK and to be leading the Singapore Airlines teams within the UK and Ireland. 2013 is set to be a big year for us as we continue to build on our four daily and daily frequencies from London Heathrow and Manchester respectively, whilst also launching our new aircraft cabin interiors. A dynamic market, there are many lively political debates around UK aviation at the moment and I am looking forward to continuing Singapore Airlines’ role as a supportive partner and industry leader in this respect.”