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Oracle and SITA partner
May 23, 2009 10:00 pm
Oracle, the business software company, and SITA, the aviation IT specialist, have announced details of a 15-year agreement to develop an open and agile airline reservations system, using service oriented architecture and advanced computing techniques.
IT
Francesco Violante, SITA CEO, said: “SITA’s strategic technology partnership with Oracle is a major milestone in the development of our Horizon passenger management portfolio and will have a profound impact on the airline industry.”
The partnership is already set to bear fruit with the launch by SITA of Customer Journey, a Horizon feature providing real-time access to airline bookings for business intelligence applications and rapid retrieval of customer journey records across multiple search criteria.
SITA is making its largest-ever single project investment in the further development of its Horizon platform which involves a team of 400 software engineers and designers – including off-shore resources – spread across the globe. The implementation approach favours gradual migration of standard industry processes and selected innovative enhancements.
The new SITA passenger reservations system will cover reservations, inventory, ticketing and departure control and will be completed progressively over the next five years following releases in 2009. SITA’s overall business goals are to extend the scope of the Horizon platform to increase airline profitability, enhance customer centricity and self-service, optimise distribution and create actionable business intelligence.


