Etihad Airways has selected M&C Saatchi as its new global creative agency partner. / Industry News / Eva International

Other news articles Alaska Airlines inaugurates Portland-Maui service Horizon Air Adding Seasonal Los Angeles Flights to Sun Valley AeroMexico Launches New Orleans – Mexico City – San Pedro Sula Service AirTran Airways announces new routes from Milwaukee and Baltimore/Washington American Airlines and Brazil’s GOL Airlines announce agreements First Airbus A380 with new Air France livery Vueling flights debut at London Heathrow US Airways Brings Barbados to Philadelphia four times a week Snowjet introduces direct London Stansted-Sion flights Statement from flydubai on flights to India

Etihad Airways has selected M&C Saatchi as its new global creative agency partner.

Feb 22, 2012
Airlines

M&C Saatchi will manage the airline's brand communication strategy, international above-the-line and online display campaigns, including development of creative for brand, product and service communications, tactical promotions and new route launches. The agency, which is headquartered in London, will service the account globally from a new local office currently being established in Abu Dhabi, opened specifically to service Etihad Airways.

The selection is an outcome of an agency review process during which Etihad Airways invited selected global agency networks to respond to a creative brief.

Previous article in category Next article in category